spring fashions 1949

The gray days of winter have me looking forward to spring and lighter/brighter clothing. I scanned these from a 1949 insert of the pattern department of the Philadelphia Inquirer. The green ensemble with matching beret in the first picture has my name all over it. I love the color combination. While the 30s is my absolute favorite era, there are so many things I love about the designs of this time period too. So pretty!



palmolive ad - 1938

Source: Woman's World, July 1938

Wouldn't you love to know where this dress is today?

Source: Popular Science, November 1937

clothes for the places you go - 1966

I ran across this chart while sorting through my vintage sewing ephemera. It's from a 4-H club in 1966 and tells young girls what type of clothing to wear to different places. I love the distinction between shopping in a small town and shopping in a large town. On the back was this poster on how to look your best every day:

Source: North Carolina Agricultural Extension Service, August 1966

too skinny

It seems that with each new year come new diet products. We're bombarded with promises of a "new you" and hundreds of ways to get your bod ready for the beach just in time for summer. When was the last time you saw an ad like this?

This ad promises not only "solid, naturally attractive flesh" but along with that "new charm and a new winning personality." All in six weeks.

Happy new year! :)

Source: Woman's World, June 1937